Adam Selken — Creative Director · Performance-Led Creative

Let's get better results,
as before with:

Storytelling

I partnered with clients to develop short-form video creative built to capture attention, communicate value quickly, and drive measurable results across in-app networks.

My process combined performance insights, audience behavior, and creative strategy to shape strong concepts, storyboards, messaging hooks, and visual direction before moving into production.

From UGC-style narratives to polished product trailers, I created videos designed to maximize engagement, installs, and campaign efficiency.

Core Focus:

Video Concept Development
Storyboarding
Motion Design
UGC & Product Trailers

Tools:

Adobe After Effects · Premiere Pro
Figma · Logic X · Illustrator

Strategy

I delivered data-driven creative intelligence reports designed to help clients better understand what was driving performance across their campaigns.

Using platforms like Looker, Mobile Action, and Meta's Campaign Gallery, I reviewed large sets of creative against metrics such as CTR, installs, engagement, and format efficiency to identify top- and bottom-performing patterns.

I translated those findings into clear strategic recommendations, then presented them during client workshops to help advertisers move toward targeted, precise, and effective creative directions.

Core Focus:

Creative Performance Analysis
Competitive Research
CTR & Install Trend Review
Top vs. Bottom Creative Benchmarking
Messaging & Format Insights
Client Workshops & Presentations
Strategic Recommendations

Tools:

Looker · Mobile Action · Meta Campaign Gallery
Google Sheets · Excel · Figma
Collaboration with Sales & Analytics teams

Branding

Strategic brand design and visual identity systems built to help companies communicate clearly, consistently, and with impact.

I spent a considerable amount of time partnering with brand, marketing, product, and engineering teams to develop visual languages that supported business growth.

By collaborating with copywriters, marketers, and cross-functional stakeholders, I helped shape logo standards, typography systems, color palettes, campaign layouts, image direction, and overall brand identity frameworks designed to strengthen how companies present their services through design.

Core Focus:

Brand Identity Systems
Typography Direction
Color Exploration
Layout Design
Marketing Campaign Assets
Social Media Creative
Presentation & One-Sheet Design
Visual Guidelines
Cross-Functional Collaboration
Design Consistency

Tools:

Adobe Creative Suite
Figma · Photoshop
Illustrator · InDesign
After Effects

I'm a Bay Area creative professional blending design, advertising strategy, and performance-driven problem solving. I began in lead generation, designing websites for health and education with a focus on clarity, conversion, and user behavior.

I later moved into ad tech, creating rich media, playables, and mobile-first creative at Tapjoy, and grew into leadership at Moloco—managing teams, analyzing performance, and shaping data-driven user acquisition strategies.

I also design concert posters under plastiquepop.com and create social videos for nowplayingpodcast.com.

Outside of work, I play guitar, grill, and drink enough coffee to fill a swimming pool.

RESUME ↗

Core Skills:

Creative Direction · Performance Marketing · Interactive Design · Motion Graphics · Video Strategy · Storyboarding · Playables · User Acquisition · Team Leadership · Client Presentations · Creative Analysis · Design Systems

Tools:

Adobe Creative Suite · After Effects · Premiere Pro · Photoshop · Illustrator · Figma · Looker · Mobile Action · Excel · Google Sheets · TreSensa · Justad · Playable Factory

Selected Clients:

Ubisoft · Dropbox · Bumble · DoorDash · Credit Karma · DraftKings · Supercell · Snapchat · LinkedIn · Activision · Playrix · King · Scopely · Dream Games · Fanduel · Rovio · Jam City · Epic · TikTok

Education:

Milwaukee Inst. of Art & Design
Communication Design, BFA

Marquette University
Advertising, Minor

Let's get better results,as before with:

Core Skills:

Tools:

Selected Clients:

Education:

Let's get better results,
as before with: